tag:blogger.com,1999:blog-6482334522317166609.post4493934267761567809..comments2023-03-31T04:32:03.245-07:00Comments on Grady at Oxford 2012: The Ads of the IrishUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6482334522317166609.post-64188937699394841042012-08-05T09:57:29.010-07:002012-08-05T09:57:29.010-07:00What I find to be most interesting about the Aberc...What I find to be most interesting about the Abercrombie ads is their use of product placement-or lack thereof. A clothing company has created one of the most widely successful advertising campaigns in history while their ads fail to feature hardly any of the clothing products they’re selling. It becomes intriguing to consider the psychological implications behind and resulting from this particular display of objectification of men in advertising. It is unlikely these ads are appealing to heterosexual males-most of my guy pals realize those acid-washed jeans do not come with a complimentary set of washboard abs. Therefore, it would seem the target audience includes homosexual men and heterosexual women-even though all genders and orientations shop at Abercrombie & Fitch. Subsequently, I think the lack of a product and the ability to relate with the ad’s subject shows A&F’s marketing of a feeling as opposed to a look: Those who wear clothes from Abercrombie & Fitch are hot and confident enough to take them off. Now the subject’s gender and the apparel itself do not matter-the message is still loud and clear. While other campaigns choose to take the approach that their products will make you better, A&F suggests their consumers are the elite right now and they want to celebrate that. I also think this explains how they get away with it. The shirtless sex symbols of Abercrombie don’t appear vulnerable or exploited at all. The billboard in Dublin doesn’t even include a face-there’s not a humanizing quality with which to sympathize. All things considered, there is still something fundamentally unsettling in using sex symbols in advertising. I agree with Ashley that more research should be done. I’d love to hear how males, heterosexual and homosexual, respond to Abercrombie advertising.jessie.mooney...https://www.blogger.com/profile/10908343930764062351noreply@blogger.comtag:blogger.com,1999:blog-6482334522317166609.post-25082311098979412162012-08-03T02:12:05.929-07:002012-08-03T02:12:05.929-07:00I tried to Google "Serious About Men" an...I tried to Google "Serious About Men" and came up with nothing, except that it might have to do with a band. Which the person above me seems to agree with, so there's that. After some more Googling just now, it's by a band called The Rubberbandits. We should have a class listening session.<br /><br />Anyway, objectification of men in ads is an interesting topic. I think it's an indication of how much advertising in general is becoming completely over-sexaualized in general. I think it's an important topic to address and that it's unfair to men as well, however, I don't think it has nearly the same effect as it does when women are objectified. <br /><br />When women are objectified and made out to be sex symbols, that is all they are. Like you said, we saw after his meet (and presumably the following coverage) that he is more than just a hot body/face. But there was an Australian swimmer who has been to three (now four) Olympics and is wildly successful have a magazine there do a "then and now" picture of her, pondering whether she has gained weight since her career started. As if that should be the focus of her swimming career! <br /><br />Here's an article about it: http://feministing.com/2012/07/26/faster-higher-and-stronger-but-no-less-sexist/Samantha Meyerhttps://www.blogger.com/profile/17000932289586801042noreply@blogger.comtag:blogger.com,1999:blog-6482334522317166609.post-80639611766821222112012-08-02T23:49:49.831-07:002012-08-02T23:49:49.831-07:00Serious About Men is the name of a CD/album.Serious About Men is the name of a CD/album.Khttps://www.blogger.com/profile/17347150777466557765noreply@blogger.com