Having a sale is an easy way for an advertiser to catch the attention of prospective buyers. Here in Oxford, it seems like every store or restaurant is in a constant state of discount. While this may be a result of the many tourists who frequent Oxford streets in the daytime, it does lead me to think about why stores would be constantly selling items as part of a sale. The rise of the online marketplace certainly has something to do with this, but discounts can be seen everywhere.
One restaurant on George Street actually offers half off of pizza at all times. Why wouldn't the restaurant just have lower prices instead of constantly being discounted? It seems like a marketing ploy to just always be giving the customer a "good" deal. Is it unethical of an establishment to promote an item as on sale if the price is consistently the same?