Tuesday, August 7, 2012
Decent vs Spectacular
In Dublin this weekend I spotted this promotional ad for a new store. It really stuck out to me because in the upper left and right hand corner was a sign for "The Decent Cigar Emporium," the store right next door that was still open. The contrast between the "Spectacular New Shop" and "The Decent Cigar Emporium" made me laugh. Then it made me think why anyone would name their store as "decent." Possibly decent has a better connotation in Dublin than it does in America. I doubt that however, since the other store was called "spectacular." Perhaps the store is telling the truth, as Sue Unerman suggested. I cannot be sure as I did not go into the Cigar Emporium nor do I smoke cigars to know the difference between a decent and great cigar. This was just an interesting advertisement to me due to the juxtaposition of the contrasting adjectives.