Of the countless Olympic-themed advertisements I've come across in London
over the past 6 weeks, this may be my favorite. Despite its obvious creative
brilliance, this European ad also addresses the very serious, (but
American-taboo) topic of safe sex. During my time in London and Paris, I
encountered numerous advertisements stressing the importance of condoms and
other precautionary measures in terms of mediating the consequences of coitus.
Now, I have mixed feelings about these ads and unfortunately the situation is
really a catch 22. I do not think these blatant exhibitions on public streets
are ideal for the eyes of the children that are likely to be strolling along.
However, I do think Europe has the right idea in educating its people on the
importance of being wary of sexual repercussions. Which do you think is more
important-protection or education?
On a side note, I recently read an article that suggests this ad may not be
for Londoners as much for their visiting foreign friends.