Conrad Persons, Director at Mash Strategy Ltd and Director at Askstone Publishing in London, joined the class via Skype this week. He has expertise in brands, trends and futures and is a blogger for the New York Times and an online contributor to The Guardian. He shared his experiences working in advertising and branding internationally in the Japan and the U.K. as well as in the New York. Persons' insights into reaching diverse target audiences as an "expat" were particularly helpful and entertaining. So glad he could join us!