There has been a trend in the discussion of stereotypes on this blog, or rather, the negative connotation of stereotypes, but what I think we have yet to consider is positive stereotypes (or cultural acceptance of stereotypes, particularly in advertisements).
This weekend, I was able to make the trek to Dublin with some friends, and coming out of customs in the Dublin airport, we ran into this advertisement:
The Irish are known for showing favor to the drink, and this advertisement embraces this sentiment, shedding a more positive spin on the stereotype and embracing it as a source of revenue.
I thought this was creative, to say the least (or as the Irish would say, “Brilliant Craic!”), but I would love to hear other thoughts on the subject.
Is embracing a stereotype, even a negative one, an ingenious use of resources, or is it detrimental, as it reinforces a “negative” sentiment? If this ad is negative, do you think there is a positive way to use stereotyping in product promotion?