While watching the swimming events yesterday, I was struck by the coverage done by the BBC. Every single time there was an athlete from Great Britain competing in any race, the commentators focused almost all of their attention on that athlete. This would not be completely out of the ordinary, except for the fact that most of the time the Great Britain athlete was in fifth place or worse. Even after losing, the commentators would not focus on the winners, only commenting on how the Great Britain athlete "tried hard." And when Michael Jamieson, a British athlete, won silver in the 200m backstroke, announcers stated that coverage would turn to the "silver medal ceremony."I do not completely remember NBC coverage from the last olympics, but I do not remember only focusing on the Americans. And I definitely do not remember announcers ever calling a medal ceremony as if only one person is receiving a medal and not all three.
The incredibly biased coverage struck me as odd because of the BBC's reputation for unbiased coverage. I understand that this is the olympics and every country focuses on their athletes, but when the commentators are not even discussing the person who wins the event, something seems wrong.