While in Dublin, Ireland this weekend I came across various images that challenged, encouraged and perplexed me.
This was an Abercrombie and Fitch ad located on one of the main streets in central Dublin. Sex in advertising is a hot topic; however, the object of sexual enticement is most often a woman. Conversely, in this ad, the male is the one being objectified. Men portrayed as sex symbols have been a topic of our class conversation with regard to Ryan Lochte. Lochte gained a large amount of national fame by being portrayed in the media as a sex symbol; however, as we found out this weekend, he is far more than just a smoking hot body. This advertisement challenged me because I realized that when I think of the negative components of sex in advertising I immediately think of the exploitation of women. The exploitation of males in advertising gets overshadowed by the objectification of women; nevertheless, I think the concept is something to which attention should be paid.
The second image I saw was encouraging. This was painted on the side of one of the buildings in a highly trafficked area in Dublin. This directly ties into our discussions about stereotypes. Way to go Dublin providing discouragement with regard to labeling. This picture definitely draws awareness to an important issue; however, I am unsure as to the advertisement purpose of this picture. Is this an ad for Heinz or is this simply the benevolent act of some harmony-seeking citizen?
The last image perplexed me immensely. I saw a couple of these spray painted phrases around the city of Dublin. I tried to rack my brain in an attempt to contrive an explanation for these; however, I was unable to think of any explanation to prove their existence significant. Any thoughts?