Tonight at dinner, I was excited to find an example of a restaurant utilizing mobile media to promote their business. The restaurant printed on their dinner napkins “Check in at Foc on Facebook and get your free Foc shot.” I thought this was a clever way to promote their restaurant. It touched on the idea of consumer product promotion that was mentioned on our trip to MediaCom. I love seeing the abstract concepts become concrete in the real world! I wonder how effective “checking in” at places is at promoting businesses. I don’t think I personally have ever been swayed to visit a place simply because a Facebook friend had previously “checked in” there.