This past weekend, whilst traveling through Dublin, Ireland, I came across this Burger King advertisement:
It's no secret that the Irish are known for its high rate of alcohol consumption, but since when does this much of an individual's country infiltrate the values of an American company? In the states, Burger King sells itself as being a family and economically-friendly dining choice. No alcohol is sold and many of the ads target children and their appeal to the fast food, such as the one shown below:
On Burger King's company webpage (www.bk.com) they state their business' mission: The original HOME OF THE WHOPPER®, our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years." Personally, I think that offering Budweiser at a "family" restaurant is extremely ironic, especially when in it's mother country, The United States, doesn't serve alcohol at any of its locations. In America, our culture and values tell us that it isn't acceptable to do so. So where do we draw the line? When does a business think it's acceptable to counter their stated values in the interest of appealing to one culture? When is it alright to go against the company's principles for the sake of making more money? Is it really morally sound to sell alcohol in the same building that children order their Happy Meals? Is this an issue of standing fast to one's morals or is it merely just an example of what lengths various companies will go to in order to make more money?