Confession No.2: I only just got a Spotify account two days ago. It’s filling the void left by Pandora, and as of now I’m pretty hooked. My friends weren’t joking when they told me Spotify is better than Pandora. I found it interesting that all the ads so far have been for British products - such as audio book downloads from audible. Many of the ads I’ve encountered also are creepily relevant to me. For example, a lot of the ads have to do with traveling around the U.K. Maybe Spotify is able to do this because I’ve been “checking in” to various places around Oxford and London on my Facebook for the past few weeks.
Since I didn’t setup a Spotify account until I got to England, I was wondering if any you guys have been experiencing similar changes to the ads you've encountered on Spotify. I’m fascinated by the way advertisers are able to tailor ads to our interests by tracking our activity on Facebook, Twitter, and even our Google accounts. Even on my gmail, I’ve noticed that the ads have been changing. For example, at home most of the ads have to do with apartment living in Athens. Now that I’ve been communicating with hostels and such in Europe via email, I’ve noticed ads for various travel deals in Europe. A little creepy, but SO cool.