Monday, July 30, 2012
Don't Fly British Airways
While navigating London on the tube this past Friday, I spotted a British Airways advertisement that stated "Don't Fly. The anthem won't sing itself. British Airways Support GB". I was confused as to why an airline company would be telling people not to fly. After doing a little more digging, I found that British Airways launched an entire campaign based around the statement "Don't Fly" in order to show their support for Great Britain in the Olympics. The video above is of an advertisement produced by British Airways that aired in June.
I like the idea of the campaign. It portrays British Airways as a patriotic company that puts country and nationalism before business and profit. Do you think this campaign is effective? What do you think this type of advertising does for the image of British Airways?