Photo Credits: The picture above was taken by a Terry Student, Brittany Beisner, in The Bulldog Souvenir Shop in Amsterdam.
On a weekend excursion to Amsterdam, some of my friends wanted to stop in a souvenir shop associated with The Bulldog (a fitting image, as Georgia Students). The Bulldog is Amsterdam’s “First coffee shop,” which is a large leap (conceptually) from American Culture. However, The Bulldog is much more than a shop that sells novelty items to curious tourists. It is a brand, comprised of a hotels and coffee shops, catering to a younger generation of travelers.
Although the brand does not promote what Americans would consider “family-friendly” ideas, they do offer products that cater to all generations, whether it is a ranging size of t-shirts made for men and women or a line of baby jumpers, as seen in the above image. This was the most striking element, to me—targeting wide ranges, despite the niche audience.
First, the idea of this type of coffee shop in America would only be imaginable, if it was built in California (and even then, it’s a stretch). Secondly, the fact that the store was taking advantage of an unspoken public (infants) as a means of promotion was slightly shocking (yet, not unheard of in media).
Is this lump marketing the most effective use of concentration, if the brand appeals to an audience comprised primarily of young adults? What potential effects could this form of advertisement have on the generation that is being used as a vehicle for its promotion? Is this type of marketing ethical?