Monday, July 9, 2012
Drink and Drive
This van in Austria intends to shock and awe, gaining attention from the use of a slogan that normally would never be seen. The outrageousness of the slogan not only gains attention, but also helps with retention. I remember this ad because it almost pokes fun at the serious issue of drinking and driving, while at the same time offering an alternative to driving while drinking alcohol. The main point that drew me to this ad was the fact that it would never be seen in America. Our government spends large sums of money placing educational ads warning of the dangers of drinking and driving, so an ad such as this would probably be seen as tactless. I would not even be surprised if it caused protest from such groups as MADD for laughing at a serious matter. In America, this ad could very well be seen as controversial, even though it is clearly asking people to drink fruity Chiquita Smoothies while driving, not alcohol. Why is it that other countries advertising can be so much less restricted? Do you find this ad to be too much?
I find the shock and awe aspect to be clever and entertaining. At the end of the day, I am left wishing that American ads were a little less politically correct and a little more controversial in order to see entertaining and original advertising.