When I was in London the other weekend, I saw this advertisement on the side of a bus stop, and it immediately caught my attention. Why? Well, for starters, I love watching Maria Sharapova play tennis (except I have to turn my tv on mute). She was appropriately used in the advertisement because it was during Wimbledon. The second thing I instantly noticed was the creepy baby t-shirt. Interestingly enough, this ad took me a while to even realize what product was even being advertised. Nevertheless, it stopped me in my tracks.
While the modern world may be obsessed with “living young,” I think Evian is putting a whole new twist on the idea. Maria Sharapova, ancient at age 25, must activate her inner baby to live young.