Tuesday, July 17, 2012
Practical Joke or Product Placement?
This photo, taken at a local Sainsbury's Market, was quite the buzz earlier this week on social networking sites. Supposedly taken by a shopper who found their product organization ironic, (Duracell Batteries on sale next to the Fifty Shades of Grey series) this picture has become quite popular, promoting the already infamous erotic novel, Fifty Shades of Grey, even more. Initially I thought it was either a coincidental mistake on behalf of the store keeper or his or her idea of a practical joke, but after further consideration, I wondered at the possibility that it may have been a staged photo taken by someone in charge of promoting this book.
Receiving over 100,000 hits on Facebook by 15:00 on the 17th of June, if this was meant to be promotional, it was successful. Does poking fun and making a joke out of something as a form of advertisement subconsciously make us want to accept it more so than before? Say you have always scoffed at the idea of reading one of these books, but after seeing this picture and its popularity on the social networking sites, I have to ask, doesn't it make you just a bit more curious to pick it up and read the inside of the cover?