Sunday, July 29, 2012
You Are What You Eat...
Even the most conscientious of calorie counters typically can’t really explain a nutritional label. I certainly can’t pronounce most of the ingredients and I have no idea what’s important beyond the percentages of calories, fat, and sugar.
I was therefore pleasantly surprised to come across Pret’s humorous approach to informing consumers on the nutritional values of their products.
Pret A Manger wanted to ensure you knew what, in addition to how much.
From Pret’s website:
“Often the media gets hung up on calories and fat. Of course, these have to be checked and regulated, but they should also be balanced with a factor that seems to get forgotten in today's fat-obsessed environment: nutrition. We talk about salt, sugar and fat but never anything else.
At Pret, we insist on a kitchen in every shop (apart from some of the tiny ones) where our sandwiches, salads, wraps, baguettes and hot wraps are handmade fresh every day using short shelf life, preservative-free, natural ingredients to ensure that they're nutritionally rich.
As well as being fanatical about taste, the food team ensure our sandwiches and salads are free from the endless additives that plague modern food. This task is much harder than it sounds. Pret’s suppliers have to go to great lengths to meet our fanatically high standards.”
I hope more chains in more countries will choose to employ these types of standards in the quality of their food and their nutritional education. “Fast food” shouldn’t have to be synonymous with “pre-packaged death.”