Back in my room as I snapped a shot of the bottle and uploaded it to Facebook, I had to face the facts: I wasn't above making an impulse buy simply based on the advertised "special London edition" vodka. I don't entirely regret my decision. It really is a cool bottle, designed by the elusive Jamie Hewlett of the Gorillaz, but I do feel slightly embarrassed by how easily I was influenced to spend money on a product simply because of its packaging. I dealt with my journalism student shame at being so gullible, but once I thought about it, isn't that how advertising works? Taking a product that often has many comparable alternatives in the market and making it seem unique is one of life's necessary evils.
I've had one mixed drink with my Absolut: a Tesco diet ginger beer (which I admit I also bought for its novelty) and vodka. As I drank it, someone asked me if the London edition of Absolut had a special London flavor, and I'm sorry to say that no, this product is identical to Absolut back home (no flavoring of fish and chips here!). It's not bad, but if we're being entirely honest, I'm much more of a have-a-glass-of-wine-with-dinner type of girl.