Sunday, July 8, 2012

Irony in Ad Placement

A poster raising awareness for the West Africa Food Crisis hangs in the window of an Oxfam store located at 56 Saint Giles Street in Oxford, England, on Tuesday, July 3, 2012. The poster is juxtaposed against a sign proclaiming the twenty-four hour surveillance CCTV cameras located throughout the city. (Photo/ C. B. Schmelter, The Red & Black)


  1. It is also ironic that the poster for the West Africa Food Crisis has the caption "When the TV cameras arrive, it will be too late" as the poster has a picture, taken by a camera. I understand that the ad says TV cameras, but the intent is still the same. A camera has obviously already gotten to West Africa and there is still time to act, otherwise the ad would not make sense.

  2. Wow, extremely ironic. Good eyes Cody!

    Going off our discussion of persuasion today, talking about the ad itself, I am not entirely sure that this persuasion technique would be extremely effective. It seems as though the organization is trying to play on our emotions by the picture of the struggling African family (which is typical). On the other hand, I think the caption is attempting to appeal to our sense of logic. Such juxtaposition of emotion and logic can definitely be effective; however, I do not think this technique would work in this instance. In my opinion they would have been better to use a 100% emotional strategy, but as we also discussed today, that might have something to do with the fact that I am a woman.