While looking at coverage of the upcoming olympics on BBC.com, I saw the usual stuff. Phrases like "every moment, every event" and "only place to see coverage" were parceled throughout the webpage, but that last phrase didn't really make sense to me. They were saying they were the only place to see it, except that just above on the page they were touting their many different ways to view the games. Desktop, mobile, tablet, and connected TV were all options to click on and the events will all be available on those forms of media.
America has seen this shift too as NBA League Pass on the iPad became very popular this past season (thanks to an endorsement by Mr. President). Everything is now available on everything, and its great to be able to watch wherever you want. The victim in this though becomes the communal activity of watching TV with someone. We continue to distance ourselves from each other, even though the goal of these devices is to get everyone watching the same thing. Being able to watch a show on the subway is nice, but it sure doesn't beat sitting on a couch with a group of people to watch with.