|Photo Courtesy of Colby Pines|
While at the Olympics this past weekend, I noticed something that seems rather unusual. The companies (Coca-Cola, McDonalds, Panasonic, Heineken, etc.) that pay a great deal of money to advertise and be associated with the Olympic Games were not getting their money’s worth. To my surprise, neither event I attended featured advertisements within the arenas, with one minuscule exception. Omega had a very small print of their name above a few of the video boards in the beach volleyball venue. Hardly worth the millions that companies gave to the Olympic Committee.
One company did seem to rise above the rest though in getting their product out into the consumer’s eye. Adidas sponsored the uniforms of all Olympics workers and they looked fantastic. With the Adidas logo and name all over them, workers were dressed from head to toe in these uniforms. Around 10,000 workers were hired for these Games and even if they weren’t working, they could be seen all over London. Besides looking great, Adidas has found a way to get their product into the view of the consumer.