If you haven't picked up a paper here yet, I highly suggest you do it (or at least look at the headlines, front page photos and their relationship too each other).
The first thing I noticed was the abundance of actual papers they have here. Standing in-line at TESCO it seems they're selling just as many papers as magazines. Second, was the bright advertisements on the cover saying "BUY OUR PAPER, WE'RE 20p CHEAPER!!!" (something along those lines). It is ludicrous. After getting over the shock of such bright colors, take a look at the type of stories they are reporting. The front page is more than often plastered with sensational news. You have to flip through the paper quite a ways to get to something that has some true news value.
It is also interesting to note that each paper has almost the exact same stories, but it different positions within the paper.
What separates them in competition?
With the decrease in American papers, how are these tabloid sorts still in such prominence in the UK?
Ad People, how do you feel about the blatant use of the front page advertising for their own product? More so, is there a ethical line crossed here?
Taken from the Society of Professional Journalists Code of Ethics:
"Distinguish news from advertising and shun hybrids that blur the lines between the two."
Just flip through a few of the papers next time you're in Morton's. Its worth it. . .