When I was in London the other weekend, I saw this advertisement on the side of a bus stop, and it immediately caught my attention. Why? Well, for starters, I love watching Maria Sharapova play tennis (except I have to turn my tv on mute). She was appropriately used in the advertisement because it was during Wimbledon. The second thing I instantly noticed was the creepy baby t-shirt. Interestingly enough, this ad took me a while to even realize what product was even being advertised. Nevertheless, it stopped me in my tracks.
While the modern world may be obsessed with “living young,” I think Evian is putting a whole new twist on the idea. Maria Sharapova, ancient at age 25, must activate her inner baby to live young.
I love this ad. I think this does exactly what an ad is supposed to do. It is not obvious what they are promoting. This means that you have to actually take a step back and really look at the ad. This means logical thinking and processing. This kind of ad actually captures the viewers attention. This also means they are going to more likely remember this kind of ad because they spent more time trying to figure it out. The depth of the ad is also going to leave more of an impact, which could largely convince people that this is a great product. This kind of advertising is genius to me.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteHa! This is an interesting carry-over from past Evian ad campaigns like this one . It seems they have a knack for pairing fresh ideas and youth with the notion of being refreshed by water. Brilliant move. -Joanna
ReplyDeleteOh and the television ad for the campaign above is really cool too. http://www.youtube.com/watch?v=Vg1jAWtWUaU&feature=relmfu
ReplyDelete